The organisers of the television reality show, Big Brother Naija season 7, say over N4.7 billion was invested in the production of the show.
Following the finale of the reality show after the Josephine Otabor better known as “Phyna” victory, taking home the grand prize comprises N50 million, a new SUV from Innoson Motors, a Dubai trip for two, a year supply of Pepsi, a new techno phone-Camon 19, a supply of Unik soap and a supply of home appliances from Nexus among other mouth-watering items, being a total of N100 million Naira.
Chief Executive Officer, MultiChoice Nigeria, John Ugbe, disclosed this during the prize presentation
“N4.7 billion was invested into the show, that is the cost of production of the season 7 show, we also had over one billion votes throughout the show.
“Big Brother Naija show is more than just entertainment, it also reflects social and value creation, the show has empowered over 1,200 people, cutting across fashion designers, carpenters, interior decorators, photographers and more.
“Today, this show contributes significantly to the Nigerian economy,” he said.
Earlier, Busola Tejumola, Executive Head of Content, West Africa Channels, Multichoice Nigeria, said that it was fulfilling investing over N4.7 billion in the production of the show, having created a platform for the display of viable talents, job creation and individual Nigerians fulfilling their dreams and aspirations of attaining fame.
“We are excited to see that the show continues to set a great record each season.
“We appreciate our sponsors, Pocket by Piggyvest, Flutterwave and Quidax for making magic with us this season.
“Also to our other sponsors, Pepsi, Aquafina, Johny Walker, Origin, Lush hair, Supa Komando, Munch it, Minimie noodles, Hypo, Unik soap, Techno, Close up, Sunlight dish wash, Lipton tea, Oraimo, Arla Dano milk, Airtel Nigeria, Nexus appliances, Innosons vehicles and travelbeta.com.
“We are extremely proud to have created a platform that contributes to entertaining the world, showcasing talents of housemates, the different expressions of our culture and contributing to the growth of the creative industry in Nigeria.
“Our commitment to providing premium entertainment is unequalled,” she said.
Tejumola appreciated the winner of the show, Phyna and other housemates, saying they presented premium entertainment in the course of the show
“We started this journey of over 40,000 applications during the auditioning process, we are proud to have once again delivered another amazing show.
Phyna on her end extended her gratitude
“I appreciate God and Biggie for the privilege to participate in the show, this is after four years of attempts to be part of the show, I finally made it in the fifth attempt.
“Thanks to my fellow housemates and sponsors of this show, I had an amazing experience, I appreciate everyone who voted for me.
“It feels good to be the winner, I plan to achieve a lot going forward and I pray God helps me, with God, I can conquer all,” she said.
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