Brand Signs Footballer Ahmed Musa, Actress Mansurah Isah, and Others to Strengthen Connection with Northern Consumers and Promote Active Living
MILO Nigeria has strategically expanded its national outreach by welcoming a new and diverse group of influencers to solidify its deep-rooted connection with consumers in Northern Nigeria.
The new cohort of ambassadors is focused on maximizing authentic national representation and includes:
- Ahmed Musa: Nigerian professional footballer and recognized youth role model.
- Mansurah Isah: Esteemed actress, filmmaker, humanitarian, and social impact advocate.
- Ali Jita: Renowned songwriter and musician.
- Sulaiman Yahaya (Bosho): Popular Kannywood actor and comedian.
The group is joined by existing ambassador Anita Asuoha (Real Warri Pikin), who has renewed her contract, reinforcing her position within the MILO family.
Commitment to Inclusivity and Quality
Gilbert Tweneboah-Koduah, Category Manager, Beverages, Nestlé Nigeria, emphasized the strategic decision to embrace inclusivity:
“This partnership reflects our dedication to ensuring that every Nigerian child experiences the nourishment, energy and possibilities that MILO represents. By working with creators who authentically reflect their communities… we are celebrating the bonds MILO has built with families across Nigeria in the most inclusive and meaningful way.”
During an immersive factory tour , the new influencers were given firsthand information on MILO’s key ingredients, including cocoa, milk, and sorghum, the latter of which is 100% sourced in Northern Nigeria. They witnessed the transformation process, highlighting MILO’s commitment to quality, nutrition, hygiene, and food-safety standards.
Mansurah Isah reflected on the experience, stating: “The thoroughness, the quality checks at every stage were remarkable. It made me even prouder to take this journey with MILO.”
Inspiring Youth Development and Community Impact
The signing ceremony, held at the Nestlé Head Office in Lagos, underscored the brand’s dedication to youth empowerment.
Ahmed Musa expressed his excitement to use his platform to inspire children across the North, highlighting MILO’s significant community investment. “What stands out for me is how MILO invests in young people. From sports to school activities, you see the brand’s impact everywhere,” he said.
This initiative reinforces MILO’s longstanding commitment to nourishing children and inspiring them to grow stronger through active and healthy living, exemplified by programs like the MILO Basketball Championship and Building Champs.
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