Trains 300 Operators in Lagos Under ‘My Own Business’ Program, Launches Eco-Initiative
Lagos, Nigeria | May 2025 — Nestlé Professional has once again demonstrated its commitment to youth empowerment and inclusive economic growth with a strategic training workshop for over 300 operators and attendants under the My Own Business (MYOWBU) initiative in Lagos.
The MYOWBU program, which enables young people across Central and West Africa to build sustainable livelihoods through street vending, continues to expand its footprint in Nigeria. The initiative offers participants not just branded NESCAFÉ and MILO carts, but also business knowledge, confidence, and mentorship.
“This workshop is not just about technical skills—it’s about building confidence, nurturing ambition, and strengthening the community of young business leaders,” said Mrs. Funmi Osineye, Business Manager for Nestlé Professional.
The workshop included sessions on:
- Business management
- Food hygiene and safety
- Waste management and sustainability
- Customer service and brand representation
Led by industry experts including Mr. Sulaimon Abolore, Assistant Director at the Lagos State Ministry of Commerce, and Dr. Ajibabi Awosika of Nestlé Nigeria, the event emphasized both personal development and professional excellence.
Transformative Journeys from Street to Success
Participants shared inspiring stories of transformation:
- Adeosun Michael, a 20-year MYOWBU veteran, shared how he went from the streets to owning a home and supporting a family.
- Joseph Abraham, once a pushcart vendor, is now a full-fledged Nestlé distributor, crediting MYOWBU for giving him a launchpad.
Going Green: ‘Clean with MYOWBU’ Campaign Launched
In addition to business training, the workshop introduced the Clean with MYOWBU initiative. Over 132 attendants joined efforts to collect and recycle NESCAFÉ and MILO wrappers, recovering 175.27kg of post-use packaging. This step reinforces Nestlé’s commitment to circular economy practices and environmental responsibility.
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A Model for Shared Prosperity
With over 1,500 jobs already created across Nigeria, MYOWBU is more than a vending program—it is a sustainable entrepreneurship model delivering dignity, income, and opportunity to Nigerian youth.
“We remain deeply committed to supporting youth entrepreneurs—not just with assets, but with access, training, and a clear path to ownership,” added Mrs. Osineye.
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