Kuni .G. Isaac
Nike announces the launch of its flagship store at Ikeja City Mall, Lagos, Nigeria, latterly this month. Gauging an area of 500sqm, this state- of- the- art store carries running, training and life vesture for men, women and kiddies; as well as basketball and football accoutrements .
The grand opening is anticipated to be significant not just because it marks the entrance of Nike into the Nigerian request, but it also coincides with Nike’s 50th year anniversary encyclopedically. Created in Oregon, USA, in 1971, Nike has grown into a worldwide mammoth in sports vesture and athletic life; known for collaborations with the biggest sports companies, personalities and athletes, and for supporting a culture of fitness and athleisure each over the world.
Nike’s sanctioned preface into the Nigerian request is powered by Hudson Brand Development Nigeria( HBDN), a leading retail company famed for representing NIKE and a host of other sports and fashion brands in over 30 African countries.
“ We’re extremely proud to open the Nike Flagship store then in Lagos, the first in West Africa, ” says Kieran Murphy, Country General Manager of HBDN.
“ Nigeria has had a strong part in the history of Nike, and this constitutes an important step for the presence of the brand on the mainland.
The fact that this is passing on the 50th anniversary of Nike, only adds applicability to what we’re doing and makes us embrace the future with confidence. ”
Kieran promises that guests in Nigeria can look forward to the global standard of excellence that NIKE is reputed for, as well as the finest client service imaginable. “ It’s a state- of- the- art store, and we’re looking forward to drinking our guests and delivering to them a great shopping experience, ” he says.
To further prove their desire to forge strong marketable and social ties in Nigeria, Hudson is proud to join Nike as mates of The Asisat Oshoala Foundation, an organisation working towards sports and social development causes for youthful girls in Nigeria. It’s the concoction of Asisat Oshoala, captain of the Nigeria women’s football squad.
Hudson continues to manage its business through services in Algeria, Morocco and Nigeria while hoping to expand with an fresh 17 new stores before the end of 2022