Shafa Energy Unveils Two Game-Changing Lubricants to Revolutionize Nigeria’s Automotive and Industrial Sectors
Shafa Energy, a leading player in Nigeria’s downstream oil marketing industry, has officially entered the engine lubricants market with the launch of two innovative products: Shafa Doki and Shafa Shanu.
At the launch event held in Abuja, Yakubu Maishanu, Executive Chairman of AYM Shafa Holdings, described the milestone as a defining moment for the company. Represented by Managing Director/COO Ali Abiodun Ibrahim, Maishanu emphasized that the new lubricants are tailored solutions to address the unique energy, transportation, and industrial challenges faced in Nigeria.
“The launch of Shafa Doki and Shafa Shanu represents months of extensive research and development, driven by our philosophy of innovation, excellence, and commitment to meeting the needs of Nigerians,” Maishanu stated.
Tailored for Nigeria’s Unique Demands
Shafa Energy’s approach was shaped by Nigeria’s demanding road conditions, climate, and industrial needs. Both products meet international standards while being designed to withstand local challenges.
The company assures customers that the lubricants will remain affordable and reliable, ensuring a balance of performance and sustainability. Speaking on this, Hafsat Ambursa, Executive Director of Commercial, Product Marketing, and Sales, highlighted the entirely Nigerian workforce behind the production and emphasized Shafa Energy’s cost-efficient supply chain as key to maintaining affordability.
“Sustainability, affordability, and accessibility remain at the heart of what we do. With over 150 filling stations across the country and plans to expand through partnerships, we are ensuring Shafa lubricants are accessible nationwide,” Ambursa explained.
Fighting Counterfeits with Quality Assurance
To safeguard authenticity, Shafa Energy has introduced robust mechanisms to combat product counterfeiting. Customers are advised to check for the Shafa logo on all products to ensure they are purchasing genuine lubricants.
“We will continue to deliver quality, as we have done with our white products and LPG. Our focus is always on providing reliable solutions to our customers,” Ambursa assured.
Commitment to Excellence and the Future
Shafa Energy’s entry into the lubricants market is a significant step forward in its mission to enhance Nigeria’s energy landscape. By combining innovation with local expertise, the company is set to make a lasting impact on the nation’s transportation and industrial sectors.
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