
Unity Bank Unveils New Financial Literacy App for Children and Teenagers at World Savings Day Event
In celebration of World Savings Day, Unity Bank Plc has announced plans to launch a groundbreaking app tailored for children and teenagers, aiming to enhance financial literacy and foster a culture of saving among young Nigerians.
The announcement came during a financial literacy training session at Emerald Fields School, Calabar, part of the Bank’s nationwide effort to commemorate the global event.
World Savings Day, observed annually on October 31, is a global initiative designed to promote the importance of savings and financial awareness. In Nigeria, it is championed by the Central Bank of Nigeria (CBN), the Banker’s Committee, and Junior Achievement Nigeria, with support from various financial institutions.
Empowering Financially Savvy Youths
Unity Bank’s Managing Director/CEO, Mrs. Tomi Somefun, represented by Chief Compliance Officer Mrs. Patricia Ahunanya, highlighted the Bank’s dedication to early financial education. She revealed that the upcoming app would equip young users with tools to:
- Set SMART financial goals.
- Understand the benefits of compound interest.
- Differentiate between needs and wants.
- Practice budgeting and delayed gratification.
“Financial literacy is the foundation of a secure future,” Mrs. Somefun stated. “By teaching students to make informed decisions about saving, spending, and borrowing, we empower them to take charge of their financial journeys. The app will provide practical tools to support these lessons and help young Nigerians build a sustainable savings culture.”
Interactive Financial Training for Students
The Calabar event was one of 16 sessions held simultaneously across the country, targeting secondary schools in all six geopolitical zones. During the session, students engaged in hands-on activities and simulations covering topics like:
- Earning and saving money.
- Budgeting effectively.
- Spending wisely.
- Understanding the principles of borrowing and prudent financial management.
Unity Bank representatives led interactive discussions, encouraging students to set financial goals and cultivate habits that ensure long-term stability.
Aligning with National Financial Inclusion Goals
The Bank’s initiatives align with the CBN’s strategy for financial inclusion, emphasizing the importance of early financial education. The soon-to-be-launched app will complement these efforts by offering an engaging platform for children and teenagers to:
- Track their savings progress.
- Set personalized financial milestones.
- Gain insights into managing their finances through gamified learning.
Nationwide Reach and Commitment
With training conducted in schools across Nigeria, Unity Bank continues to demonstrate its commitment to youth development and capacity building, contributing to a more financially literate and empowered generation.
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